Swot Analysis Company Essay Example for Free

Swot Analysis Company Essay4. SWOT AnalysisThe overall evaluation of a familys Strengths(S), Weaknesses (W), Opportunities (O) and Threats (T) is called SWOT Analysis. It is a way of monitoring the external and internal marketing environment.4.1. Analysis of Strengths and WeaknessesThis analyses the internal environment of a company. fit in to our comprehensive utterance and analysis, the following Strengths and Weaknesses of Mini Co-op city are identified.4.1.1. Strengths As the cost of living is relatively high, this cater to low income earners by providing commodities at controlled prices, which results in lesser price fluctuations. Samurdhi beneficiaries receive stamps of Rs.240, Rs.340, Rs.540 per month to purchase commodities.4.1.2. Weaknesses Lack of parking facilities. The name board is not attractive and eye catching. Arrangement of goods and layout is ineffective. Display has not been utilize in correct manner and the eye level shelves are empty. They are practici ng the sales oriented concept, not the marketing oriented concept. No marketing and promotional effort. Lack of staff and currant members are not enthusiastic. The place in which outlets are located is not convenient.4.2. Analysis of Opportunities and ThreatsThis analyses the external environment of a company. According to our observations, we identified following Opportunities and Threats of Mini co-op city.4.2.1. Opportunities Existence of a network of branches and opportunity to further expand it through government fund allocation. With terrorism culmination to an end and achievement of peace, ability to capture new North and Eastern market which attracts relatively low competition.4.2.2. Threats Limited availability of funds. High political run and change of political parties will affect entire policies and practices. Higher competition faced retail sellers and well organized chain of supermarket