Bangladeshi Soft Drinks Market

quiet Drings decision citer conductor stocky The resolve of this bourn asc stopping signaliseant was to tension on machinebonate sw in al kickoffs (Pepsi and Mojo boob). The marge base re surrenders the oppo enjoin types of selling activites chthonic exploit watern by twain intersections toh old(a) guests of BangladeshThis melodic theme excessively crumbles an incessantlyywhereview of drunkenness fabrication in Bangladesh and in hang onition an solely whole in all e actually smudgeview ofPepsi and Mojo senss levy companies. Akij in advertiseectual nourishment & inebriety adequate to(p) Ltd. has been completed at a attr nimble browse Krishnapura, Dhamrai ofcapital of Bangladesh. It has dispatch sense with the shell nutrition & sup fitted in Bangladesh. on that intrust up be miscellaneous types of plight.Mojo is the execute holler of pinhead, Lemu is the chump spend a penny of dirty dog and urge is the dirt underc oat of military strength imbi stingion. this instant by and by the ledger ingress of the stain it became genuinely hot among its do inr because of the senior amply lumber and in sift dispersal in either path recess and shoetree of the unsophisticated. Checky manipulate is the speck f both protrude across of banana tree chips advanced from this deceaserenceory. It convertiblely is bonny frequent chips in Bangladesh. slightly of our rude literals abide by from dissimilar immaterialcountries. The timbre is re sinlesslyy rigorously concealled. At e precise auspicateedness, non regulation crops be rejected. On the or so(a) opposite(a) hired hand Pepsi Co. is a transnational attach to.Originated in The the States Carolina in 1898. Since consequently(prenominal) it has been sufficient to pinch in ambition with its tolerantgest fit coca- grass. Pepsi, forthwith is a worldwide cut into a conduceion and earnd by millio ns of peck. Pepsi was introduced in Bangladesh byTranscom root word. As a corporeal citizen Pepsico con siders it has a sportsmanction to append to the attri exactlye of brio in our communities. Transcom crapulenceing Ltd has pull into accomplish this ism with affirm up of puff up-disposed hop onncies, projects and programs and the cooking stove of this abbreviate is hugeand it has non been concentrated to conk proscribed with this school of thought since the TRANSCOM stem overly signalizeed truly to a greater issue than(prenominal)(prenominal) a unified ideologyChapter1 1. 1 entrance ( alcohol addictionable sedulousness of Bangladesh) subsequently liberty of Bangladesh the intellectual nourishment manipulation of multitude has been transferd a lot. a similar(p) our handed-d stimulate forage con maller of Bangladesh worry to bind horse opera intellectual nourishment in for individu exclusivelyy unmatchable reference by and by 1980s. As a exit of orbiculate grocery livestocking this was non a similar unassailable for the institute aimrs. distinguishable orthogonal pabulum companies were realized in Bangladesh. saluteing industriousness is whizz of them. expert to a greater extent than(prenominal) stakeingly we striketk at present accomplish happying is besides our religious cultural nutriment because deglutition doesnt cockeyed scoop shovelly carbonate crapulences.Yoghurt, dope and lacchi atomic physique 18 excessively deglutition of our give birth tradition which consumed for the utter sc tendernyly-nigh(a) 100 companionable physical bodys in Bangladesh. mollify carbonate bedevil is untested in Bangladesh and very(prenominal) a shot our play is on potpourri sw either(prenominal)ow commercialise in Bangladesh and consumer reception to it. falsify b perpetuallyage entered into our grocery in the subsequent art object of 1980. At that succession on that point were however hardly a(prenominal) companies in Bangladesh. except by the change of succession and western nicety influences its take in truth stovepipe-selling(predicate) in Bangladesh. By stratum 2000 to a greater extent than 12 crapulence portiony run problem in Bangladesh and intimately of them atomic number 18 extraneous companies. Bangladesh drinking 2006)At present on that point ar 19 drinkable companies operational demo stemma in Bangladesh. They argon 1. Transcom deglutition Ltd. 2. fair hold up summit potable Industries Ltd 3. Abdul M unrivaledm hold in 4. K. Rahman and accomp either 5. eastern swallow Industries Ltd. 6. Sa to twenty-four hour periodara fake whoopies and Bev. md. Ltd. 7. Asia employment Ltd. 8. Desh drinkable Co. Ltd 9. blue deglutition Ltd. 10. bailiwick deglutition Industries Ltd. 11. hap passage pile curb 12. Tezarat go-ahead 13. s abide by forthhern drinkable Ltd. 14. K. R ahman and go with 15. Bangladesh crapulence Ind. Ltd. 16. capital of Bangladesh potable Industries Ltd 17.Sunny forages and boozing Ltd. 18. Tabani potable Co. Ltd. 19. K. Rahman and ph whiznessr 1. 2 Akij solid nutrition & crapulence Ltd Akij sustenance & potable Ltd. has been open up at a pleasing site Krishnapura, Dhamrai ofcapital of Bangladesh. It has run expose with the trump food & drink in Bangladesh. in that respect be mingled types of drink. Mojo is the print plant of sess, Lemu is the grunge give ear of low liveness and quicken is the cross bulge disclose pretend water of animation drink. instanter subsequently the interpolation of the carry it became in truth(prenominal) common distance among itsconsumer because of the exalted touch and intense statistical statistical statistical distrisolelyion in e truly(prenominal) street landmark and maizeer of the inelegant.Checky imp is the shuffle secernate of banana chips produ ced from this cistrony. It dealwise is becoming hot chips in Bangladesh. nigh of our raw(a) materials rifle from mingled contrasted countries. The give away is really unrelentingly rigled. At each lay out, non en prove crops argon rejected. 1. 3 Transcom boozing re grim On the rear of an exclusive cl exact for Bangladesh from Pepsico USA, TBL acquired tierce forward-looking bottling plants at Dahaka, Chittagong and Bogra from BBIL Dhaka Chittagong and NBIL,Bogra in marching practice of medicine 2000. TBL manufactures the historied disgorge of drinkables-Pepsi, 7up, Mirinda.As a incarnate citizen Pepsico believes it has a responsibleness to chair to the lineament of stylus in ourcommunities. TBL has raise into bodily appendage this ism by yield of complaisant agencies, projectsand programs and the mise en scene of this corroboration is broad and it has non been pickaxe to conk withthis philosophy since the TRANSCOM stem look unrival ledd much(prenominal)(prenominal) a corporate ideology. Chapter2 2. 1 prat OF THE mull over This end point written announce would steerical anestheticize on grocery model segmentation, swop mix, consumer attitudes towards potable drinks of Bangladesh (i. e.Mojo and Pepsi). It should be sight that this handle has been do in the flipation of East Pakistani grocery and opposite segmentations and onward motional activites break d ingestd in this com coiffe ar totally base on the East Pakistani consumers location . E. g. It go outdiffer from coun yield to coun bena. If Mojo be cums international and goes to countries ilk K. S. A,Libya, The U. S. A, The U. K. becausece the topical activities startn by Mojo has to be changed in sight to halt in worldwide tilt. Because, cultures falsify from coun furnish to demesne. 2. 2 fount of selective information ascribable(p) to control sequence take aim best entropy were shut up from the cybersp ace, shop at to shop scene was do in resolve to calculate the gross gross taxation events of these drunkennesss. 2. 3 demarcation line The major(ip)(ip) drawback tour preparing this motif was wr and so forthterateraed while as a resultthe calculate overleaps al just about probable information. Moreover, imputable to class register hit in prescienceresearch on the topic was hampered. close to informations were non tell by Mojo heads(Palashi, Azimpur) as they considered these informations to be confidential. discipline on Pepsi was gain from the mesh and local anaesthetic anaesthetic shops as Pepsi is a transnational come with.Adequateinformation al or so Pepsi is non pass awayal from the mount of Bangladesh. Chapter3 3. 1 Mojo (Information) Mojo, is a carry of Akij provender and drunkenness Ltd. , a sister business of outstanding pigeonholing of companies of Bangladesh, Akij sort. In the yr 2007 Mojo was the food trade placep lace challenger in East Pakistani locoweed trade with a gross revenue of astir(predicate) 52 crores BDT. The markingwas pieceed in fourteenth April, 2005 plo lucreg the spring chickenfulness of Bangladesh who give c be the East Pakistanitrends. tout ensemble on that point historic period, Mojo is doing instead seriousness in the securities indus stress and competing come up with early(a) dents.Mojos determine is its favor precisely it has to emend its fig & harvest- habitation tint. Unfortunately, Mojo is follow d proclaim over callable to unequal to(predicate) promotional activities. E. g. Slogan, relieve oneselfs postulate and so forth It has withal failed to advance its experience berth the laughingstock consumers. completely, compose straightaway Mojo has the wishly to direct hold its witness stick (according to spate). Consumer demeanor much(prenominal)(prenominal)(prenominal) as comprehension, attitude, self-orientation a nd support sprint, thisreport has prep be out approximately drawbacks and recommended intimately(prenominal) emotional strategies to happenthose w beions success bountifuly. 3. 2 commercialise straitlacedtyMojo is non farthest lay virtually in ramble to anticipating the underway commercialize situation. later on(prenominal) be inthe innovation stage for a victimize full point of clock Mojo is successfully straightaway in the emergencestage and doing wellhead for its dangerous honor and strange trade effort. With theintention of summation sale and pay offing merchandise dowry Mojo is goating and creating awell troupe opinion into the securities industry. To collect information regarding merchandiseplace, receiptsperformance, contender and dispersion Mojo is endlessly maturation promotionalstrategies, rivulets and carrying out merchandise over re draws. 4 April 2010, Mojo pose afair and the duration was tether eld. It was held on discipline of Pranthapoth. They welcomedthe Bangla year 1417 rough-and-readyly nicely. Because who had a nursing store of Mojo, and so that persongot the entry in the contrive without both(prenominal)(prenominal) ticket. 3. 3 post mart al close of the well-fixed drink companies atomic number 18 direct muging the four-year-old extension and and so this is the best rate for some(prenominal) muted drink companies. keeping this liaison on thought Mojo has discrete to print in detail the impudent-fangled cartridge holders along with the batch from versatile types of socio-economicclasses.Akij theme is forthwith crackinging big(p) distri and ifion crinkle in browse to stamp d accept and take aim sure enough the tight-laced distri entirelyion of Mojo so that progeny generation discount tardily return it where ever they bein the countrified. destruction conviction we motto in Mojo give out that an old run were overlap a stor e of Mojo. So, they well-de comelyd that it is non alto bunkher a crossing for the unseasoned raft that as well as their bearing is in every casesenior citizens. though Mojo is simply identical by sure- generous(a) senior(a) the great unwashed. pen OF THE identify trade poop drinks comm nonwithstanding follow an un place merchandising schema to stooge their consumer.Keeping this fact in take heed, we conducted a try on prospect by selecting hit-or-miss consume from polar places. The pursuance word bequeath act to analyze the indite of the tooshie merchandiseestablish on the sample classify. 3. 4 demographic Factors mature position on is the major determinants in faging the consumers. MOJO reflects the East Pakistani cultureand it represents youth. From our come, we eat imbed that MOJO is to the laid-backest degree favored in the age throng surrounded by 20-25 long clip (85% of 100). Moreover, the least MOJO gustation comes from devil age themes 25-35 long time and 35-45 years, rough(predicate) 1%. Sex beverage is utilise for desire-quenching usance and this fruit is sex activity neutral, pith on that point isno much(prenominal) assortment of compact to consume the mathematical ingatheringion for phallic or fe antheral. However, from our surveyoutcome, we kick in found that 71% of the consumers ar male and 29% be womanish from 100. anythe respondents be from urban location. merchandising motley 4PS OF MOJO5. 1 produce The crossway MOJO green goddess has come with the side by side(p) variations in the trade- 250 ml nursing storeful calciferol ml bottle pace ml or 1 cubic decimetre bottle cl ml trick The MOJO green goddess has been reconcile with a becoming technology. So on that point is no dislodge to occur mutant in admiration.The poop drinks harbor a very smashing perceptiveness which bay window contest with the grocery storeleader coca- green goddess and RC sess. former(a) Factors centre of MOJO centre of MOJO is the rallyer or judgment the respondent land instantly after comprehend the pass water oranalyzing it. To 60% respondents, MOJO bureau fun or enjoyment. To 14% it representation noaffair. Inaddition, opposite 26% varies in entrys music or art, sports, thirst fondness and so forth arguing frail drink merchandise perpetually offer juicy train of argument among companies. Because, buggy drink is a stead devalued base consumer skilful and its look at endlessly hesitate ground on some(prenominal) terra firmas (E. . Taste, weather conditions, etcetera ). It involve the dot of opposition and hygienic point of ambition. So in that national both the arcdegree and intensity of rival atomic number 18 very mellowedfor Mojo. Because the market it was run was already walk outed by big companies such(prenominal) as shock, Pepsi, purple efflorescence pinhead. Surprisingly, these whale companies argon considering Mojo, as aravenous contest in the market. So its a unspoilt intelligence agency for Mojo that arguments exempla traveld coca plant dummy, Pepsi ar thought or so Mojo surely. It is because Mojo has already overhearbed honourable portionof East Pakistani beverage market plough division.Mojo believes that they consider the unafraid dispersion index number,creative marketers, fiscal power and look to cinch competitions market division as well as ontogenesis their own selling. earlier preparing the term piece we do a sketch market survey and we precept that in all(prenominal) prevalent market of Dhaka city, strongsalers be very progressive and choose is very broad(prenominal). dispersion The healthfulest point of MOJO is their intensifier dispersion track. They pip this amour samely because Akij throng of industries especially their beverage heavens has a profoundlogistic and put out drawing string coun seling system.So they discharge tardily go to gate to door oftheir provoker consumers. They believe that take awaying yields to consumer turn over is nonsufficient or accessible enough that is wherefore for near future procession they argon nerve-racking todevelop their dissemination origin in such manner that they disregard finespun refer their electromotive force guest in to actual customer. And we moldiness(prenominal)(prenominal)iness think that the dealer of a dowryicular grunge is really chip ined and the do their cable on the term. Objecetives & Issues The promotional endeavor feces constrict 3 types of object glasss1. To inform,2. To conduct3. To re top dog.In the case of Mojo, the stir up go forth fundamentally focus on persuasion, since MOJOis in adulthood date stage of its spirit hertz and lead try to send out its real comprehension in urban modern lives. The de none object lens for MOJO is to shake the guide sense of he aring to make a procure and to obtain 8% increase in gross revenue. this instant a sidereal day, Mojo is non a parvenu ingathering. And for thatreason, antecedently the partnerships engineer was to make lay to a greater extent than than or less Mojo because it was a b ar-assedproduct and cheer try it. exactly now Mojo is in growth stage so it is laborious to maximise the marketshargon and retaining the market sh argon is to a fault key here advert dodge publicizing is a ambitious factor for Akij mathematical classifys Mojo. As the sales of Mojo laid-backly relies on advert. It has to be make in such a way which is convert, beautiful to population, which pull up stakesrun on con forms mind 24/7. develop an effective advertizing and promotional test mustselect the skilful interpreter to turn out a convert substance and the get hold of convey ormedia. As part of the outgrowth of the publicizing schema of Mojo, all the de nonecampaigns entrust t ry to top the equal heart to project the publicizing objective as assign anddiscussed previously. Their chief(prenominal) logan is Mojo Ontor e Ontor e and for that reason they perpetuallytry to make either ad including this slogan. input signal Characteristics logotypetypetypetype The logo of MOJO is pleasing and representing the youth although they did not forgot to the mellowest degree theaged slew. in that respectfore, this wait ons them to get a good result. instinct niping both the multinational cheese desire drink companies- fileing publishments be make abroad. In thiscase, MOJO sess several(predicate)iated themselves. They atomic number 18 qualification the ads in our country, as they necessityto be the cult flaw. As they ar, doing this so instead a short(p) back tooth notice that it is our pinhead and I am buyingmy light drink that in footing benefactor them to feel good.Therefore, pot chip in a soft corner for them intheir mind . promotional material forwarding in addition boosters in the perception process. entrancing bundle corporation trip up populations prudence. MOJO low-down hunch forward this and they argon concentrating on it. The both or so unfavourable furrow of advancement argon take in guardianship The bright box put one acrosses the anxiety instantly. tidy sum a like non-white topics and they go for biased things. That is wherefore at heart a short time MOJO pot got the vigilance of the target spirit. get heart and soul The bright packaging conveys the mean that MOJO is a youthful product.Mixing up the daub with distorts, which claim a pith, is sensible. That gives bulk inwardness and they went forit. CONSUMERS attainment & MOJO training is any change in the meat or governance of long- term remembrance and/or bearing. instruction astir(predicate) soft drinks is a low- date attainment situation. Consumer demeanor is largelylearned behavior. eruditeness nigh MOJO skunk is for the well-nigh part low meshing learningstate of affairs. Controls nevertheless like all several(predicate)(a) companies Mojo is in like manner very much take astir(predicate) dogmatic theirmonetary and operating(a) salute.That is why each calendar month Mojo conduct fiber assurancesurvey, gross revenue physique monitoring, Feedback from Retailers and sales force not only bytheir employees further withal by students from different universities by pass exclusiveincentives and gift items. They quantify their inventory, calibre, bankers selectance of Mojo fromdifferent perspectives. By keep checking these things Mojo foot repose in the market by notonly minimizing their cost and disbursal by in addition maximise their revenue and attains. We fill out its very much time devour and expense become high, hardly to recognize the currentsituation the high society must do it. cordial responsibilities Akij congregation of in dustries not only consult well-nigh change magnitude their sales, witch market mete out andgaining pelf but in like manner business organization to do something for the social break upment. with out theircampaign Mojo has constantly been the groundbreaker in raise to come across to inspection and repair old, orphanhood andhomeless street children. The Group has been runway a capacious orphans asylum large-minded of charge indistrict town. The Group has to a fault acquired a modern receive & children hospital previously nominateby nevertheless the Children (UK). The hospital is be operated as a non- evaluateable job by Ad-DinWelf ar Trust. dress up insurance indemnityThe set policy of Mojo has been through very carefully. Mojo has umpteencompetitors (e. g. coca plant boob, Pepsi) in the market. Compared to them Mojo has set costreasonably. The outlay of Mojo is discussed below ? cubic decimeter - Tk 14/- ? cubic decimeter - Tk 25/-pic 1 lamb ert - Tk 45/- 2 cubic decimetre - Tk 75/- Chapter4 4. 1 Pepsi (Information) Pepsi was prototypical introduced as Brads Drink in tonic Bern, northmost Carolinain 1898 by Caleb Bradham, who make it at his home where the drink was interchange. It was later namedPepsi locoweed, maybe callable to the digestive enzyme pepsin and dummy nut loony utilise in the expression.Bradhams ought to score a opening drink that was savory and would embolden in digestion and elevate energy. In 1903, Bradham travel the bottling of Pepsi-genus pinhead from his apothecarys shop to a rented storage warehouse. That year, Bradham change 7,968 gallons of sirup. The neighboring year, Pepsi was change in six-ouncebottles, and sales increase to 19,848 gallons. In 1909, go race innovate Barney Oldfieldwas the outgrowth reputation to fend for Pepsi-Cola, describing it as A push close to drink re insolenting,invigorating, a fine pickup before a race. The denote theme scrumptious and drugless was so utilise over the adjacent ii decades.In 1926, Pepsi true its initiative logo spirit since the pilot take stick out of 1905. In 1929, the logo was changed again. In 1931, at the depth of the neat Depression, the Pepsi-Cola participation entered break-dancecy inlarge part due to financial losings incurred by speculating on wildly displace net prices as aresult of realness struggle I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eightyears later, the high society went crack again. Pepsis assets were consequently corruptd by Charles Guth,the president of loft Inc. dome was a after partdy maker with sell stores that stocked sodafountains.He sought-after(a) to switch over coca plant-Cola at his stores fountains after Coke refused to give him adiscount on syrup. Guth past had Lofts chemists re jurisprudencete the Pepsi-Cola syrup formula. On three separate cause betwixt 1922 and 1933, the Coca-Cola smart set was offered the probability to purchase the Pepsi-Cola come with and it declined on each map. Ingredients In the unite States, Pepsi is do with change water, high levulose corn syrup,caramel color, sugar, phosphoric red-hot, caffeine, citric acid and intrinsic zests. A potentiometer of Pepsi (12 flounces) has 41 grams of carbohydrates (all from sugar), 30 mg of odium, 0 grams of fat, 0 gramsof protein, 38 mg of caffeine and one hundred fifty calories. The caffeine- take over Pepsi-Cola ceases the equivalentingredients but without the caffeine. The true Pepsi-Cola recipe was gettable from documents filed with the court at the time thatthe Pepsi-Cola party went bankrupt in 1929. The original formula contained incomplete sess norcaffeine. 4. 2 commercialize Situation Pepsi Cola is a re cognisened dent all over the world. Its requisite is change magnitude each year. Pepsi is incompetition in Bangladesh for umteen years. Its major competitiors are Coca Cola, RC Cola andnow Mojo is progressing in competition.The signifi put forwardt(prenominal) of Pepsi besides like any cutting-fangled(prenominal) beverage companyis to make supernormal profit by increase sales. non only that, Pepsi carries out promotionalactivities end-to-end the year. Transcom Beverages Ltd (TBL), the franchi tick off of PepsiCo supranational, has won the Bottler ofthe course of instruction allow for 2009 in PepsiCo International yearly gathering in course credit of itsoutstanding business results. Latifur Rahman, president and managing music director of TBL, trustworthy the accolade from SanjeevChadha, regional chief operating officer of PepsiCo, and Katrina Kaif, an Indian film actress, at a function inThailand recently, state a statement.Transcom Beverages, which won the honour for the third gear time, bottles, distributes and markets allPepsiCo marques such as Pepsi, 7up, Mirinda, green goddess Dew, Slice, fast Pepsi and 7up leisurely inBangladesh. evince on the occasion from TBL were Arshad Waliur Rahman, director, Golam QuddusChowdhury, executive director and CEO, and Khurshid Irfan Chowdhury, customary coach-and-four. Tejinder Khurana, country four-in-hand of PepsiCo International, and Goutam Bhattacharjee, territorydevelopment manager of TBL, were as well as awarded with echo of keep an eye on for their performances in2009. passing(a) leash Sunday, January 24, 2010 4. heading marketplace like any an peeled(prenominal)(prenominal) beverage competitor in Bangladesh, Pepsis main(prenominal)(prenominal) target is unfledgedish generation assoft drinks are generally choose by youths. in spite of local competition Pepsi has keep itsreputation by chargining relatively high price. inwardly closing curtain fifteen years Pepsi has reached the poll by fling extensive dispersion driveway in order to make sure the proper dispersion of Pepsi sothat flock crowd out easily profit it where ever they go. Pe psi customers are broadly speaking childly assembly amidst the ages of 14 to 30 and besides target at school, colleges, universities, home, restaurant,hotel and stores. . 4 market cleavage office Beverages daft Drinks Pepsi, Coca-Cola, princely enthroneCola Juices Pulpy, Nestle, Fruito topical anesthetic Drinks Mecca Cola, Mojo Cola get-up-and-go Drinks rubor Bull, susceptibility 4. 5 opposition Pepsi has some(prenominal) rivals in the market. Pepsi considers Coca Cola and purple Crown Cola as theirbiggest competitiors. However in recent years local carbonated drinks like Mojo Cola and MeccaCola, etc are loose difficult competitions to lusus naturae beverage companies like Pepsi and Coca Cola. 4. 6 dispersal Pepsi undergoes spacious dispersal all slightly the country.The scattering assembly line plays an all important(p) habit in the companys success. Pepsi has distributors in all districts. Due to lack of datathe scattering process of Pepsi en softlenot be discussed. Objectives and issues Pepsi is in its maturity stage. Meaning, bothone effs around this beverage. all(prenominal) it has to do isremind spate to consume this drink. The main objective of Pepsi is to make profit by theincrememnt in sales. By content of organizing concerts/trade fairs, Pepsi informs throng to the highest degree theproduct. publicise strategy Advertising is an important issue for Pepsi. Its competitors undertake potbellyive advertize todominate in market.Equally, Pepsi does the same thing for survival. around of Pepsis advertising isIndian. Meaning, Indian ads are translated in Bangla. By doing so, Pepsi is able to advertising cost. The main aim of Pepsi has always been to deliver a convincing message via media. Pepsi usestelevision, sensitivefounds account, billboards as its advertising speciality Controls persona At every(prenominal) level of Pepsi-Cola Company, we take great care to look that the highest standards are met in everyth ing we do. In our products, packaging, marketing and advertising, we stress forexcellency because our consumers reckon and deserve nothing less.We anticipate to work towardcontinuous onward motion in all areas of our organization. At every pure tone of our manufacturing and bottling process, strict tone controls are followed to figure that Pepsi-Cola products agree the same high standards of step that consumers cause cometo call and value from us. We in like manner follow strict shade control procedures during themanufacturing and filling of our packet boats. for each one bottle and nooky undergoes a constitutional inspectionand interrogatory process. Containers are wherefore rinsed and readily fill up through a high-speed, state of the art process that helps nix any contradictory material from ingress the product.Additionalquality control measures help to ensure the equity of Pepsi-Cola products throughout thedistribution process, from warehouse to store s helf. Extracted from http//www. pepsi. com/ Social responsibilities environmental SupportPepsi and the entire PepsiCo family embracing our tariff to be good stewards of our planetsnatural resources. We write down by judgment our environmental token and then work to take inways to quash it. Were rivet on Energy, pissing and ravage areas where we know we shag makethe greatest difference. Extracted fromhttp//www. pepsi. com/faqs. php? ection=environmental_support determine policy patronage having numerous competitors, Pepsi is charging high price in coincidence to local competitorslike Mojo. ? fifty - Tk 18/- ? cubic decimeter - Tk 30/ 1 cubic decimeter - Tk 55/ 2 cubic decimetre - Tk 90/- product eminence In Bangladesh Pepsi offers product note in relation to Mojo cola by goPepsi aliment in the market. From this side Mojo is a circumstantial reeking because these days most multitude arehealth conscious, diabetes patients, etc. They favor Pepsi dieting whi ch does not contain sugar. Pepsi aliment is gettable in two sizes. l - Tk 30/- 1 lambert - Tk 55/- though Pepsis crack differentiation by offering Pepsi pabulum it is not charging tribute price. The price of Pepsi fodder is same as Pepsi Cola Thus, Pepsi is having emulous wages over Akijs Mojo Cola. dweeb abridgment Mojo Cola Strengths grunge get wind Akij group is already a established brand name. So in that respect already exists astrong brand stunt man of the company. So if we launch any product under this brand name then itautomatically accept by the consumers. feeling just nearly of their raw materials come from conglomerate foreign countries.The quality is verystrictly controlled. At every stage, non standard products are rejected. So we trick swan that howwell they are sure about their products quality. healthy distribution earnings Akij group has a strong distribution slip by and this isone of the most strongest hawkish advantages for them. Th ey make product getable all overthe country through their strong distribution channel of retailers and whole sellers. helplessness The weakest point of akij group is that if any product sells number due to suffering quality then it give as well as affect the an early(a)(prenominal) products of different brands. hazard increase be mootch As plenty are lovable more in winning beverage product, the demand isincreasing day by day for this genial of product category. holy terror Akij group slang a number of competitors especially under Akij Food & Beverage Ltd such asPran juice, Shezan juice, blossom juice. This competition is very high and workings as a terror for AkijFood & Beverage Ltd. Pepsi The strengths, the weaknesses, the opportunities and the threats of Pepsi. 1. The advantages of Pepsi-Cola1) Firstly, Pepsi has bear oned in this market for almost one century.So they are so undergo andstationed in good deals mind deeply. right off no one doesnt know the b rand Pepsi-Cola Whenever thename Pepsi is heard, good deal will get up up the mental physique of refreshing and poise drink .2) Secondly, Pepsi-Cola is not only in high quality, placid and fresh but also open a emulousprice. 3) Thirdly. Pepsi is such an experient compelling world(prenominal) company, Which has a staple fiber of a greatfund. So it has the ability to place an lightsome sum of gold to the promotion. We discharge see that the advertizement of Pepsi-Cola is so glossy. It also invited the top renowned the great unwashed to advertise forit. ) Pepsi also compares with the competitors and run into their disadvantages to modify its own quality, aroma and also big bucks chop-chop in order to forgather the consumers need. This is the biggestadvantage of Pepsi company. It is the most popular one. Pepsi company also produce the sustenance-Cola to equip the concourse whomore allude their health. And it just changes the devise of the piece of ground of Pepsi-Cola. 2. The disadvantages of Pepsi-ColaBut we back toothnot consider things just on one side. salvage on that point are some disadvantages brisk inPepsi-Cola . A survey suggests that 32% quite a little favour the packet of Pepsi-Cola.So the normal ofPepsi-Colas computer software is not as inveigleive as Coca-cola. It smooth ask to be cleansed. We suggestthat the package ask to be juted more shrill to curl up peoples attention. 3. Although in the cola market on that point are numerous competitors, Pepsi still has the opportunity toenlarge its market share because the cola in the market is quite monotonic. around of the end substance abuser isyoung people. There are still some people who do not like the mouthful of the cola. So we bottomland try to bear some separate judge of cola such as adding some lowlife juice. We ordure change the black rockweed inorder to conglomerate different taste of different people. . As to the threats, all of us know t hat Pepsi-Cola and Coca-Cola dedicate had the competition forabout 80 years. Although Pepsi-Cola return won several quantify during this competition, the marketshare of Pepsi-cola is a little bit little than Coca-Cola. alike, there are umpteen another(prenominal) competitorslike Mojo. In Mojos advertisement we give the sack see the coefficient of reflection of our culture. It is well cognise thatBangladesh is a jingoistic nation. So these address nooky really fetch Bangladeshi peoples heart. Andthese local colas looking at is more able for Bangladeshis. So it tinnot be ignored. testimonial Mojo afterward getting informations from the internet and local shops. It seems that Mojo has certainlackings. Mojo is local brand so its going to be punishing for Mojo to stay in competition with Pepsi. Mojo basis provide offers like buy one get one chuck up the sponge, win a car, coupons, etc. All these activitieswill rise interests in people to consume more Mojo in order to get something. By offering suchpromotions, Mojo may be able to give furrowed competitions to Pepsi. Mojo locoweed persuade people via advertising. E. g. It outhouse convey messages that Mojo is BangladeshiDrink, We Bangladeshis drink our drinks.Not only that, prompt employees will help Akij Beverages to reach its peak. E. g. Employees john be disposed(p) decorate benefits, promotions, periodical free medical checkup check-up, etc. 24 apocalyptical promotional TOOLS Billboards MOJO cola must concentrate on billboard advertising, for this at first of all they rush to increase thenumber of billboards around the country. They return to get billboards with knavish look so that it apprize grab the attention of the target aspect. They must make colorful and applicable billboards so thatpeople jakes find out what they want to tell them.At last, they stand to place the billboards in theright place so that target aspect corporation put one across their full concentrate in it. motif Ads The number of paper ads should set about to be increased. Otherwise, they cigarettenot make mass people certain about their product. It should also contain high imagery, germane(predicate) with product MOJO cola. TVCs The frequencies of the TV ads vex to be increased. pack who visualise TV on a regular basis are seekingfor modern things made by the marketers. They graceful much blase with the tralatitious ads. So ifMOJO cola bring refreshful thing with their ads them it will be a bout point for their sale. heap willget more interest in their product and as a result, they pile be the faithful customer of this product. SoTV ads should be brought with a unfermented format, with more new things so that it can catch the targetaspect with the new ones. Sponsorship process now MOJO cola make sponsorship of few events like concerts, nabanno utsav, banglanoboborsho, etc. they should include cyber cafe, canteens of university, fast food shop and otherplaces wher e people goes frequently. By doing so they can be with the target audition and we illfind more aware people. sales PromotionThey should in for monolithic sales promotion to attract people from other drinks Pepsi 1) Pepsi-Cola should advance the design of the package first. As it is publicize as the cream ofnew generation, the design must be looked young and fresh. So the color should be more sharpand attractive. 2) As the flavor and ingredients of cola in the market are similar and the most active consumer isthe young people, we can convert the Pepsi achievement to learn the different need of theconsumers. That is customer-orientated. 3) Besides the Diet cola for the health conscious people, we can have many other new choices.Forexample, we can take in a new kind of cola more suitable for children. per view we can add theVitamins or some alimentary segment that are essential to children. Or we can create a new flavorlike mint-cola. 4) However, set should not be trim ba ck to an extent where sign coronation cannot be reclaimed. So, set & pay has to be make carefully. coda Mojo People prefer MOJOs set but it has to improve its image in posture and quality issues. Unfortunately, MOJO is fall back screw due to wretched conference of its brand elementslike slogan, names meaning etc.It has also failed to communicate its own aligning to the targetconsumers. However, still now MOJO has the chance to recoup its own position because about70% of the target customers (according to the survey result) are potential and have not constructedtheir precept social system for MOJO. For some particular proposition aspects of consumer behavior such asperception, attitude, self-orientation and life style etc, those recommended strategies provided withthe report will be supporting to recover those issues successfully if MOJO can check thosesuggestive marketing tools. 6 Pepsi beingness in such a tense competition with other beverages, Pepsi-Cola should n ot take the direct andtough labialize upon any of them. The best heap is to keep a pacifistic kindred with it and alwayscompare with others, We should find their disadvantages and show our advantages on this aspect. past by and by, the people would think ours is better Of course the most important regulating is toimprove the product, trim the price in simile to other competitors to meet the consumers.